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How to launch a product not yet in production

The Vippfold toddlers chair is a patented unique innovation. At first glance, the chair looks like any highchair. However, with a simple gesture, it folds into a 2 cm thin plate. Folded up, the chair is so slim and easy it can be tucked away behind other furniture, under a bed or even hung on the wall.

As a young company, the dilemma for Vippfold is a most companies. Should we build products to show the public in all its options? The problem is that it’s costly to build all prototypes in all possible color options, and then to arrange with photographers for quality shots.

The solution? Use 3D with Vi3.co tools to present.

Use animation so show how it move

The Vippfold magic is in how the product folds and opens. And this is not possible to capture in still images. Instead VI3 created an easy configurator for all color options. And with the help of a modern mobile phone, the customer can project the model inside their living room with the help of AR.

3D is also great for product shots.

As a bonus, we also created high quality product photos with 3D, and saved the client thousands of dollars compared with doing photo shoot. The realistic rendered 3D is particularly important to land sales before mass production is possible.